Since cannabis has been legalised in Germany, its advocates have repeatedly been confronted with strong criticism.
How can branding help to refresh the image of a frowned upon drug and not only educate sceptics, but also convince them?
This is precisely the question that has been addressed in this project.

Cannabis is not just a drug, but has been used for centuries to treat a wide range of ailments such as stress, stomach ache and even fever.

Today, there is evidence of a therapeutic effect for more than 50 diseases.